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Handling Price Shoppers is Easier When You Differentiate Yourself
By Hep | August 6, 2008
Mike Kubasak was on fire! Not because of being a Cremation Guru, but sharing his ideas and experience with how to deal with price shoppers. Mike and I chatted about how you can communicate value – not just price – once you are able to differentiate yourself from your competition.
Listen to the replay here:
Mike Kubasak – Kubasak & Associates Inc.
www.Kubasak.com
Funeral Manager Secrets – Strategic Thinking – Released Monday, August 12, 2008
Course Details:
- 4 Module Course, taking you step by step through the strategic analysis process
- complete details are now released – Strategic Thinking Program Revealed
Please leave your comments and thoughts in the space provided below – let us know what you thought of the teleseminar…
The Strategic Thinking program is Closed!
Topics: Interviews, Training | 2 Comments »
2 Responses to “Handling Price Shoppers is Easier When You Differentiate Yourself”
Comments
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August 7th, 2008 at 6:43 am
Rob,
The session re: “price shoppers” was very valuable to me. The information changed my perspective of phone inquiries. I intend to replay the session for my office staff and work on the opportunity aspect of these calls.
Thanks for a great session
August 7th, 2008 at 10:45 am
Rob & Mike,
Thank you both for the valuable insight on handling “price shoppers”. My comment is “Why stop at price shoppers?”. It’s important for owners and managers to realize how often they and their staff are missing key opportunities to educate their community on a daily basis. Whether your staff is in at need arrangements, swinging the door,attending a charity event, working the parking lot or answering the phones. Handling price shoppers is just one of the methods in which all funeral home staff can benefit from…with the proper training.
Once again, thank you for another great session.