Free Businss Strategy Lesson for Funeral Managers
By Hep | June 20, 2008
If you liked the discussion with Dr. Kevin Hindle and Nevin Mann, but just don’t know where to start, I have been able to pull in another favor. Join me and Brent Mainprize, Ph.D., as we walk you through step by step how to perform a strategic analysis on your company.
Unfortunately, the training that we funeral directors receive from mortuary school doesn’t teach us to be funeral strategists. I found myself in the same position, but in our market – high cremation, highly competitive market with discounters and memorial societies – I felt that I needed some business strategy education right away. So I went back to university and received my business degree in Entrepreneurial Management. The greatest skill that I learned in the entire program was how to use some Strategic Analysis Tools. Instead of you having to go back to university for an MBA, I want to share with you these tools and how they can be applied to your own funeral operations in your own market.
Dr. Mainprize holds a Doctorate in Entrepreneurship, is an internationally renowned professor who lectures to business owners about the strength of their business model and will share with you what strategies you can use to separate you from your competitors.
During this teleseminar you will learn how to apply these 3 KEY ANALYSIS tools to take you from a high overview look at factors that affect our industry and your market and then laser-focus in on your firm and start to differentiate you from your competition.
We will demonstrate to you how to apply the following business analysis tools to the funeral industry:
- PEDST Analysis to look at external factors: Political, Economic, Demographic, Social, and Technological
- Five Forces of Competition analyzes: Power of Buyers, Power of Suppliers, Threat of New Entrants, Threat of Substitutes, and Competitive Rivalry (you vs. the funeral home down the street)
- SWOT Analysis will look internally at your: Strengths, Weaknesses, Opportunities and Threats.
Then you will have all you need to leap ahead of your competition.
To get the copy to the “Strategic Analysis Guide” simply enter your name and email address and you will instantly access to the guide:
Listen Here:
Enjoy
This session is 86 minutes long so feel free to download it or play it in a pop-up window.
I hope that you found the program valuable and informative. If I could ask you two small favors after listening to the session – please make a comment below (and to say thank you, I will send you my detailed notes for this session) and also if you could please forward this to any friends and colleagues in funeral service that may find this beneficial.
…Hep
The Strategic Thinking program is Closed!
Topics: Training | 4 Comments »
Business Gurus talk Funeral Industry
By Hep | June 20, 2008
Well, I have to say that this was one of the most in depth discussions about business strategy and the funeral industry.
It is not too often that you get to hear a couple industry experts and PhD of Entrepreneurship have a free wheeling discussion about business strategy and the funeral profession.
I asked Nevin Mann of West Laurel Hill Cemetery in Pennsylvania to join me for an opportunity to talk business with an “industry outsider” who happens to be a world renowned professor and lecturer – Dr. Kevin Hindle of Swinburne University, Australia and guest visiting professor at Baylor University, Texas.
This is a “Must Listen” and also glimpse of how you can think strategically about your funeral home or cemetery and capitalize on of the changing trends and more importantly, leaving your competition in the dust!
Leave me a comment to let me know what you think of this one!
If you liked what you heard in this interview, join me with Brent Mainprize, PhD, as we go through a step by step process of the strategic analysis process. The teleseminar is free, but you have to register before Monday, June 23, 2008 at 9 am. It starts at 10 am Pacific / 1 pm Eastern.
Read more about the teleseminar and register here > > >
The Strategic Thinking program is Closed!
Topics: Interviews | 1 Comment »
What is Your Competitive Strategy?
By Hep | June 18, 2008
Brad Scott, General Manager of RS Kane Funeral Home in Toronto, Ontario and I talk about Strategy and Competition. This was originally from Funeral Futurist Radio, but I felt that it fit perfectly with the conversation that we are having here.
Do you compete from within? Please share your thoughts below.
…Hep
The Strategic Thinking program is Closed!
Topics: Interviews | No Comments »