Earlybird Registration

Strategic Thinking

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The Strategic Thinking Program will consist of 4 Modules…

Module 1: 10,000 Foot Overview – The Big Picture

This first step is important because…

It looks at the big picture – all of the external elements that affect you and your client families
You will start to identify and eventually predict trends and then be in a better position to adapt and embrace them – instead of trying to fight them

We will specifically look at the factors of…

Legislation and Regulations
The Economy
Demographics
Today’s Society and Trends
Technology

Module 2: Funeral Industry & Competitive Analysis

This second step is important because…

Competition is more than just your competitor down the street as new competition is entering your markets – and they are not funeral homes or cemeteries

We will specifically look at the competitiveness of…

Your current rivals
Threat of new competitors
Threat of substitutes
Power of Suppliers
Power of Buyers (Your Client Families)

Module 3: Company Analysis & Opportunity Identification

This third step is important because…

Just as you go to the doctor to get a “Health” check-up, this module allows you to perform a “Self-Analysis” of where your firm is currently at and bring you to the point of “Realistic Clarity” so you can see where you want to go – You Need To Be Honest Here!

We will specifically look at how to identify…

Your firm’s Strengths
Your firm’s Weaknesses
What factors are Threats to your firm
What Opportunities are before you

Moment of Realistic Clarity

Point Of Reference:
After completing the first 3 Modules, you will have clarity – what I like to call a Realistic Clarity – of all of the factors that are affecting you and your firm.
More importantly, you will be able to truly define who you are, and then act upon opportunities that will be advantageous to your firm and your market

This will put you in a position – a starting point for:

Strategic Planning – all the analysis will be done

Business Model Identification

Expansion Efforts – (such as Crematory, Reception Centers, Pet Services, etc.)

Differentiating Yourself From Your Competition

Bonus Module: Differentiate and Prosper

This extra step is important because…

Once you can move your firm away from being price-focused to being value-focused, you will be able to provide more value to your client families (and be able to communicate that value), and consequently your firm will become more profitable

We go through the steps of…

Distinguishing the 3 main attributes that separate you from your competition
Creating your own Elevator Pitch & Mini Infomercial script to communicate your distinguishing attributes
Developing educational materials to teach your client families to purchase from you and not your competitor
SPECIAL SECTION: How to present your General Price List online that will lure in families and “tick-off” your competition

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FREE BONUSES VALUED AT $500.00
2 EXCEL SPREADSHEETS CUSTOM MADE FOR FUNERAL SERVICE

#1: COMPETITION TRACKER: tracks market share in CALLS and DOLLARS ($250.00 value)

#2: PRICE POINT ANALYZER: demonstrates affects of price matching and raising prices ($250.00 value)

These bonuses are included in the Strategic Thinking Program (free of charge)

If you were wondering how will the Program be delivered…

Each module will be released to you on a weekly basis
The format will be online video, online audio, and downloadable worksheets
You can watch or listen via the Internet and you will be able to download these files to your computer if you wish, giving you the ability to return and review them as well as share them with your staff

Each weekly module will consist of…

An instructional video lesson – released on Tuesday
A Question and Answer live call at the end of the week
A Bonus session that will either consist of a guest presenter or a Live Brainstorming Session with a volunteer from the program