Earlybird Registration
The Strategic Thinking Program will consist of 4 Modules…
Module 1: 10,000 Foot Overview – The Big Picture
This first step is important because…
- It looks at the big picture – all of the external elements that affect you and your client families
- You will start to identify and eventually predict trends and then be in a better position to adapt and embrace them – instead of trying to fight them
We will specifically look at the factors of…
- Legislation and Regulations
- The Economy
- Demographics
- Today’s Society and Trends
- Technology
Module 2: Funeral Industry & Competitive Analysis
This second step is important because…
- Competition is more than just your competitor down the street as new competition is entering your markets – and they are not funeral homes or cemeteries
We will specifically look at the competitiveness of…
- Your current rivals
- Threat of new competitors
- Threat of substitutes
- Power of Suppliers
- Power of Buyers (Your Client Families)
Module 3: Company Analysis & Opportunity Identification
This third step is important because…
- Just as you go to the doctor to get a “Health” check-up, this module allows you to perform a “Self-Analysis” of where your firm is currently at and bring you to the point of “Realistic Clarity” so you can see where you want to go – You Need To Be Honest Here!
We will specifically look at how to identify…
- Your firm’s Strengths
- Your firm’s Weaknesses
- What factors are Threats to your firm
- What Opportunities are before you
Moment of Realistic Clarity
Point Of Reference:
After completing the first 3 Modules, you will have clarity – what I like to call a Realistic Clarity – of all of the factors that are affecting you and your firm.
More importantly, you will be able to truly define who you are, and then act upon opportunities that will be advantageous to your firm and your marketThis will put you in a position – a starting point for:
- Strategic Planning – all the analysis will be done
- Business Model Identification
- Expansion Efforts – (such as Crematory, Reception Centers, Pet Services, etc.)
- Differentiating Yourself From Your Competition
Bonus Module: Differentiate and Prosper
This extra step is important because…
- Once you can move your firm away from being price-focused to being value-focused, you will be able to provide more value to your client families (and be able to communicate that value), and consequently your firm will become more profitable
We go through the steps of…
- Distinguishing the 3 main attributes that separate you from your competition
- Creating your own Elevator Pitch & Mini Infomercial script to communicate your distinguishing attributes
- Developing educational materials to teach your client families to purchase from you and not your competitor
- SPECIAL SECTION: How to present your General Price List online that will lure in families and “tick-off” your competition
FREE BONUSES VALUED AT $500.00
2 EXCEL SPREADSHEETS CUSTOM MADE FOR FUNERAL SERVICE
#1: COMPETITION TRACKER: tracks market share in CALLS and DOLLARS ($250.00 value)
#2: PRICE POINT ANALYZER: demonstrates affects of price matching and raising prices ($250.00 value)
These bonuses are included in the Strategic Thinking Program (free of charge)
If you were wondering how will the Program be delivered…
- Each module will be released to you on a weekly basis
- The format will be online video, online audio, and downloadable worksheets
- You can watch or listen via the Internet and you will be able to download these files to your computer if you wish, giving you the ability to return and review them as well as share them with your staff
Each weekly module will consist of…
- An instructional video lesson – released on Tuesday
- A Question and Answer live call at the end of the week
- A Bonus session that will either consist of a guest presenter or a Live Brainstorming Session with a volunteer from the program
The STRATEGIC MINDSET Program starts September 2, 2008…
My Guarantee To You
“If after 30 days of enrolling into the Funeral Manager Secrets’ Strategic Thinking Program, you are not
completely satisfied, I will refund 100% of your registration fee. No hassles and no hard feelings!”
If you want some more information, check out all of the interviews, videos, and other goodies at the Funeral Manager Secrets Blog