Funeral Manager Secrets » Training http://www.funeralmanagersecrets.com/blog Business Analysis Tools for Funeral Home Managers Wed, 30 Jun 2010 17:25:29 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 © robin@funeralfuturist.com () robin@funeralfuturist.com() Business Analysis Tools for Funeral Home Managers robin@funeralfuturist.com No no http://www.funeralmanagersecrets.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg Funeral Manager Secrets http://www.funeralmanagersecrets.com/blog 144 144 Handling Price Shoppers is Easier When You Differentiate Yourself http://www.funeralmanagersecrets.com/blog/price-shoppers/ http://www.funeralmanagersecrets.com/blog/price-shoppers/#comments Wed, 06 Aug 2008 22:25:34 +0000 Hep http://www.funeralmanagersecrets.com/blog/?p=17 Mike Kubasak was on fire! Not because of being a Cremation Guru, but sharing his ideas and experience with how to deal with price shoppers.  Mike and I chatted about how you can communicate value – not just price – once you are able to differentiate yourself from your competition.

Listen to the replay here:

Mike Kubasak – Kubasak & Associates Inc.
www.Kubasak.com


Funeral Manager Secrets – Strategic Thinking – Released Monday, August 12, 2008
Course Details:

Please leave your comments and thoughts in the space provided below – let us know what you thought of the teleseminar…

]]> http://www.funeralmanagersecrets.com/blog/price-shoppers/feed/ 2 82:45 Mike Kubasak was on fire! Not because of being a Cremation Guru, but sharing his ideas and experience with how to deal with price shoppers.nbsp; ... Mike Kubasak was on fire! Not because of being a Cremation Guru, but sharing his ideas and experience with how to deal with price shoppers.nbsp; Mike and I chatted about how you can communicate value - not just price - once you are able to differentiate yourself from your competition. Listen to the replay here: Mike Kubasak - Kubasak #38; Associates Inc. www.Kubasak.com Funeral Manager Secrets - Strategic Thinking - Released Monday, August 12, 2008 Course Details: 4 Module Course, taking you step by step through the strategic analysis process complete details are now released - Strategic Thinking Program Revealed Please leave your comments and thoughts in the space provided below - let us know what you thought of the teleseminar... Interviews,,Training robin@funeralfuturist.com no No Having a Business Mindset Teleseminar Week http://www.funeralmanagersecrets.com/blog/having-a-business-mindset-teleseminar-week/ http://www.funeralmanagersecrets.com/blog/having-a-business-mindset-teleseminar-week/#comments Sat, 02 Aug 2008 13:06:24 +0000 Hep http://www.funeralmanagersecrets.com/blog/?p=15 During the week of August 4th to August 8th, I will be hosting a series of free teleseminars focusing on the importance of taking a business approach to help deal with all of the issues that owners and managers in funeral service face today.

Session 1: “Having a Business Mindset for Funeral Service”

I will be hosting Nancy Lohman and Todd Van Beck as they will share their insights into why it is important for owners and managers to think strategically and have a business mindset to face the
challenges of Funeral Service today.

Monday, August 4, 2008 at 2:00 pm Eastern / 11:00 am Pacific
Dial In: 419-400-0203 Passcode: 585992#
OR Listen via Streaming audio at:
www.FuneralManagerSecrets.com/business-mindset

Session 2: “Handling Price Shoppers is Easier When You Differentiate Yourself”

I will be hosting Mike Kubasak as he shares his experiences with Price Shoppers, how to handle them, and how to win them over without lowering your price.

Wednesday, August 6, 2008 at 2:00 PM Eastern / 11:00 am Pacific
Dial In: 419-400-0203 Passcode: 585992#
OR Listen via Streaming audio at:
www.FuneralManagerSecrets.com/price-shoppers

Session 3: “Increase the Value of Your Firm with Strategic Mindset”

I will be joined by Bill Bischoff of Johnson Consulting Group who will share his experiences in creating strategic plans as well as why having a strategic plan can increase the value of your firm.

Thursday, August 7, 2008 at 2:00 PM Eastern / 11:00 am Pacific

Dial In: 419-400-0203 Passcode: 585992#
OR Listen via Streaming audio at:
www.FuneralManagerSecrets.com/increase-value

]]> http://www.funeralmanagersecrets.com/blog/having-a-business-mindset-teleseminar-week/feed/ 0 Brainstorming about Strategic Alliances http://www.funeralmanagersecrets.com/blog/brainstorming-about-strategic-alliances/ http://www.funeralmanagersecrets.com/blog/brainstorming-about-strategic-alliances/#comments Tue, 22 Jul 2008 16:03:21 +0000 Hep http://www.funeralmanagersecrets.com/blog/?p=12 This is a two part segment.  As a warm-up, I am going to share with you a video clip of my keynote address at the Oregon Funeral Directors Association annual convention where we are discussing forming strategic alliances.  After that, you can follow along a sample brainstorming session where I use Mind Maps to highlight suggestions for creating strategic alliances.

Live Presentation – OFDA Annual Convention Keynote

The folks at Oregon were great hosts and we had some great conversations about the future of funeral service throughout the weekend.

Strategic Alliance Brainstorm using Mind Maps

Please leave your comments or questions below. Better yet, share who you have made strategic alliances with…

]]> http://www.funeralmanagersecrets.com/blog/brainstorming-about-strategic-alliances/feed/ 1 Free “Revenue Per Call” Calculator http://www.funeralmanagersecrets.com/blog/revenue-calculator/ http://www.funeralmanagersecrets.com/blog/revenue-calculator/#comments Wed, 09 Jul 2008 18:39:23 +0000 Hep http://www.funeralmanagersecrets.com/blog/?p=10 How many dollars do you gain or lose when you have you have a price shopper on the telephone – and they decide to go to you – or your competitor.

I have created a free, “Revenue Per Call” calculator in Microsoft Excel for you.  By adding in just 3 figures:

  • your fixed expense (monthly overhead)
  • your variable costs per call
  • your average funeral value

you will clearly see your break-even number of calls per month and how much each call adds to (or lost calls take away from) your bottom line.

Note: This tool is for illustration purposes only and is intended to give you a quick picture of the value of each call.  Watch the demonstration video to see how it works.

Please share your thoughts in the comment field below.

Revenue per Call Excel Spreadsheet
DOWNLOAD YOUR FREE COPY HERE
“REVENUE PER CALL CALCULATOR”
Funeral Home Calculator
(right-click and “Save Target As”)

Let me know how the Calculator worked for you!  Also, if there are other topics that you would like me to cover relating to the strategic analysis of your funeral home or cemetery – leave a comment or send me an email!

Don’t forget to leave a comment below – I would love to hear your thoughts!

]]> http://www.funeralmanagersecrets.com/blog/revenue-calculator/feed/ 3 Applying the Analysis: Maximize Your Value Chain http://www.funeralmanagersecrets.com/blog/applying-the-analysis-maximize-your-value-chain/ http://www.funeralmanagersecrets.com/blog/applying-the-analysis-maximize-your-value-chain/#comments Thu, 03 Jul 2008 03:22:07 +0000 Hep http://www.funeralmanagersecrets.com/blog/?p=9 In the second video installment that I have created for you, I tackle the topic of Value Chain analysis. Value Chain is a business term that is used to identify all of the activities that take to produce a product and get it to market or in our case, from receiving the first call to the final disposition. You can then examine each activity in the process and see how to create more value or at least manage it better to reduce expenses.

In layman’s term: to run a tighter ship and see if there are other opportunities that are related to the services that you are offering and integrate them into your offerings.

In this 8 1/2 minute video, you will see how you can examine your processes and look at areas for vertical or horizontal integration.

Please share your thoughts in the comment field below.

I hope that you enjoyed the video.  There are still more to come – the next one will be Forming Strategic Alliances.

Please let me know if there are other topics that you would like me to cover relating to the strategic analysis of your funeral home or cemetery.

Don’t forget to leave a comment below – I would love to hear your thoughts!

]]> http://www.funeralmanagersecrets.com/blog/applying-the-analysis-maximize-your-value-chain/feed/ 0 Applying the Analysis: How to Differentiate http://www.funeralmanagersecrets.com/blog/applying-the-analysis-how-to-differentiate/ http://www.funeralmanagersecrets.com/blog/applying-the-analysis-how-to-differentiate/#comments Mon, 30 Jun 2008 21:13:10 +0000 Hep http://www.funeralmanagersecrets.com/blog/?p=8 This is the first is a series of videos that will show you how you can differentiate your firm from your competition.  Being able to communicate your difference, your uniqueness, your value, will allow you to separate yourself from your competition.

This 9:00 minute video will show how findings from your Environmental Scan, your Competitive Forces Analysis, and your SWOT Analysis, can be used as the foundation structure your Strengths and Differences and convey them to your client families.

Please share your thoughts in the comment field below.

I hope that you enjoyed the video.  There will be more coming soon – the next one will be How to Maximize Your Value Chain.

Please let me know if there are other topics that you would like me to cover relating to the strategic analysis of your funeral home or cemetery.

Don’t forget to leave a comment below – I would love to hear your thoughts!

. . . Hep

]]> http://www.funeralmanagersecrets.com/blog/applying-the-analysis-how-to-differentiate/feed/ 1 Free Businss Strategy Lesson for Funeral Managers http://www.funeralmanagersecrets.com/blog/free-businss-strategy-lesson-for-funeral-managers/ http://www.funeralmanagersecrets.com/blog/free-businss-strategy-lesson-for-funeral-managers/#comments Fri, 20 Jun 2008 14:04:02 +0000 Hep http://www.funeralmanagersecrets.com/blog/?p=7 If you liked the discussion with Dr. Kevin Hindle and Nevin Mann, but just don’t know where to start, I have been able to pull in another favor. Join me and Brent Mainprize, Ph.D., as we walk you through step by step how to perform a strategic analysis on your company.

Unfortunately, the training that we funeral directors receive from mortuary school doesn’t teach us to be funeral strategists. I found myself in the same position, but in our market – high cremation, highly competitive market with discounters and memorial societies – I felt that I needed some business strategy education right away. So I went back to university and received my business degree in Entrepreneurial Management. The greatest skill that I learned in the entire program was how to use some Strategic Analysis Tools. Instead of you having to go back to university for an MBA, I want to share with you these tools and how they can be applied to your own funeral operations in your own market.

Dr. Mainprize holds a Doctorate in Entrepreneurship, is an internationally renowned professor who lectures to business owners about the strength of their business model and will share with you what strategies you can use to separate you from your competitors.

During this teleseminar you will learn how to apply these 3 KEY ANALYSIS tools to take you from a high overview look at factors that affect our industry and your market and then laser-focus in on your firm and start to differentiate you from your competition.

We will demonstrate to you how to apply the following business analysis tools to the funeral industry:

  1. PEDST Analysis to look at external factors: Political, Economic, Demographic, Social, and Technological
  2. Five Forces of Competition analyzes: Power of Buyers, Power of Suppliers, Threat of New Entrants, Threat of Substitutes, and Competitive Rivalry (you vs. the funeral home down the street)
  3. SWOT Analysis will look internally at your: Strengths, Weaknesses, Opportunities and Threats.

Then you will have all you need to leap ahead of your competition.

To get the copy to the “Strategic Analysis Guide” simply enter your name and email address and you will instantly access to the guide:

Listen Here:

Enjoy

This session is 86 minutes long so feel free to download it or play it in a pop-up window.

I hope that you found the program valuable and informative. If I could ask you two small favors after listening to the session – please make a comment below (and to say thank you, I will send you my detailed notes for this session) and also if you could please forward this to any friends and colleagues in funeral service that may find this beneficial.

…Hep

]]> http://www.funeralmanagersecrets.com/blog/free-businss-strategy-lesson-for-funeral-managers/feed/ 4 00:01:01 If you liked the discussion with Dr. Kevin Hindle and Nevin Mann, but just don't know where to start, I have been able to pull ... If you liked the discussion with Dr. Kevin Hindle and Nevin Mann, but just don't know where to start, I have been able to pull in another favor. Join me and Brent Mainprize, Ph.D., as we walk you through step by step how to perform a strategic analysis on your company. Unfortunately, the training that we funeral directors receive from mortuary school doesnrsquo;t teach us to be funeral strategists. I found myself in the same position, but in our market - high cremation, highly competitive market with discounters and memorial societies - I felt that I needed some business strategy education right away. So I went back to university and received my business degree in Entrepreneurial Management. The greatest skill that I learned in the entire program was how to use some Strategic Analysis Tools. Instead of you having to go back to university for an MBA, I want to share with you these tools and how they can be applied to your own funeral operations in your own market. Dr. Mainprize holds a Doctorate in Entrepreneurship, is an internationally renowned professor who lectures to business owners about the strength of their business model and will share with you what strategies you can use to separate you from your competitors. During this teleseminar you will learn how to apply these 3 KEY ANALYSIS tools to take you from a high overview look at factors that affect our industry and your market and then laser-focus in on your firm and start to differentiate you from your competition. We will demonstrate to you how to apply the following business analysis tools to the funeral industry: PEDST Analysis to look at external factors: Political, Economic, Demographic, Social, and Technological Five Forces of Competition analyzes: Power of Buyers, Power of Suppliers, Threat of New Entrants, Threat of Substitutes, and Competitive Rivalry (you vs. the funeral home down the street) SWOT Analysis will look internally at your: Strengths, Weaknesses, Opportunities and Threats. Then you will have all you need to leap ahead of your competition. To get the copy to the "Strategic Analysis Guide" simply enter your name and email address and you will instantly access to the guide: Listen Here: Enjoy This session is 86 minutes long so feel free to download it or play it in a pop-up window. I hope that you found the program valuable and informative. If I could ask you two small favors after listening to the session - please make a comment below (and to say thank you, I will send you my detailed notes for this session) and also if you could please forward this to any friends and colleagues in funeral service that may find this beneficial. ...Hep Training robin@funeralfuturist.com no No