Training
Handling Price Shoppers is Easier When You Differentiate Yourself
Wednesday, August 6th, 2008Mike Kubasak was on fire! Not because of being a Cremation Guru, but sharing his ideas and experience with how to deal with price shoppers. Mike and I chatted about how you can communicate value - not just price - once you are able to differentiate yourself from your competition.
Listen to the replay here:
Mike [...]
Having a Business Mindset Teleseminar Week
Saturday, August 2nd, 2008During the week of August 4th to August 8th, I will be hosting a series of free teleseminars focusing on the importance of taking a business approach to help deal with all of the issues that owners and managers in funeral service face today.
Session 1: “Having a Business Mindset for Funeral Service”
I will be hosting [...]
Brainstorming about Strategic Alliances
Tuesday, July 22nd, 2008This is a two part segment. As a warm-up, I am going to share with you a video clip of my keynote address at the Oregon Funeral Directors Association annual convention where we are discussing forming strategic alliances. After that, you can follow along a sample brainstorming session where I use Mind Maps to highlight [...]
Free “Revenue Per Call” Calculator
Wednesday, July 9th, 2008How many dollars do you gain or lose when you have you have a price shopper on the telephone - and they decide to go to you - or your competitor.
I have created a free, “Revenue Per Call” calculator in Microsoft Excel for you. By adding in just 3 figures:
your fixed expense (monthly overhead)
your variable [...]
Applying the Analysis: Maximize Your Value Chain
Wednesday, July 2nd, 2008In the second video installment that I have created for you, I tackle the topic of Value Chain analysis. Value Chain is a business term that is used to identify all of the activities that take to produce a product and get it to market or in our case, from receiving the first call [...]
Applying the Analysis: How to Differentiate
Monday, June 30th, 2008This is the first is a series of videos that will show you how you can differentiate your firm from your competition. Being able to communicate your difference, your uniqueness, your value, will allow you to separate yourself from your competition.
This 9:00 minute video will show how findings from your Environmental Scan, your Competitive Forces [...]
Free Businss Strategy Lesson for Funeral Managers
Friday, June 20th, 2008If you liked the discussion with Dr. Kevin Hindle and Nevin Mann, but just don’t know where to start, I have been able to pull in another favor. Join me and Brent Mainprize, Ph.D., as we walk you through step by step how to perform a strategic analysis on your company.
Unfortunately, the training that [...]