Interviews


Increase Value with Strategic Thinking

Thursday, August 7th, 2008

I really had a great time with Bill Bischoff of Johnson Consulting Group. Bill is a wealth of knowledge and expert in the areas of strategic planning and organizational development.  He explained the benefits for having a Bottom-Up approach to planning and why it is a better way to get staff “buy-in” vs. a Top-Down [...]

 
 Bischoff & Heppell talk Strategic Planning and Increasing Value: Play Now | Play in Popup | Download (129)

Handling Price Shoppers is Easier When You Differentiate Yourself

Wednesday, August 6th, 2008

Mike Kubasak was on fire! Not because of being a Cremation Guru, but sharing his ideas and experience with how to deal with price shoppers.  Mike and I chatted about how you can communicate value – not just price – once you are able to differentiate yourself from your competition.
Listen to the replay here:

 
 Kubasak & Heppell talk about Handling Price Shoppers [82:45m]: Play Now | Play in Popup | Download (273)

Mike [...]

Business Mindset for Funeral Service

Monday, August 4th, 2008

What a great 86 minute conversation with Nancy Lohman and Todd Van Beck!  I feel we shared some great insights into adapting to the changing trends and opportunities in funeral service.  It is an exciting time to be in funeral service and by having a business mindset you can identify opportunities and incorporate them into [...]

 
 Having a Business Mindset for Funeral Service [86:04m]: Play Now | Play in Popup | Download (209)

Business Gurus talk Funeral Industry

Friday, June 20th, 2008

Well, I have to say that this was one of the most in depth discussions about business strategy and the funeral industry.
It is not too often that you get to hear a couple industry experts and PhD of Entrepreneurship have a free wheeling discussion about business strategy and the funeral profession.
I asked Nevin Mann of [...]

 
 Hindle, Mann, & Heppell talk business and funerals [71:03m]: Play Now | Play in Popup | Download (98)

What is Your Competitive Strategy?

Wednesday, June 18th, 2008

Brad Scott, General Manager of RS Kane Funeral Home in Toronto, Ontario and I talk about Strategy and Competition.  This was originally from Funeral Futurist Radio, but I felt that it fit perfectly with the conversation that we are having here.

 
 Brad Scott & Robin Heppell Talk Strategy & Competition [23:42m]: Play Now | Play in Popup | Download (44)

Do you compete from within?  Please share your thoughts below.
…Hep