Tentative Program Schedule Released
By Hep | August 15, 2008
I have had a number of inquiries about the dates and the structure of the program. Below is an outline of the tentative schedule. You will quickly see the depth and detail of the Strategic Thinking program.
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The Strategic Thinking program is Closed!
Topics: Program | No Comments »
Increase Value with Strategic Thinking
By Hep | August 7, 2008
I really had a great time with Bill Bischoff of Johnson Consulting Group. Bill is a wealth of knowledge and expert in the areas of strategic planning and organizational development. He explained the benefits for having a Bottom-Up approach to planning and why it is a better way to get staff “buy-in” vs. a Top-Down approach. Also Bill shared the importance of Bench Marking and the benefits of tracking performances. Listen to the replay here…
If you have any questions for Bill or comments, please email me or enter them in the comment box below.
…Hep
The Strategic Thinking program is Closed!
Topics: Interviews | No Comments »
Strategic Thinking Program REVEALED
By Hep | August 6, 2008
Inside this video, I explain exactly what you’re going to be learning inside the Funeral Manager Secrets’ Strategic Thinking program, and I show you all of the details of the program that are going to be available on Monday, August 12, 2008.
NOTE: The “Early Registration” will begin on Friday, August 8th for you as you have pre-registered for the Funeral Manager Secrets website and teleseminar series. If you register before Monday morning - not only will you receive the Early Registration discount of $150 off (making your price only $347) - will receive a Free copy of my DVD titled, “Your Funeral Home and YouTube - Getting Even Higher Rankings in Google” - so don’t wait, sign up on Friday - Crazy 8’s Day - August 8, 2008.
IMPORTANT: After you watch the video, please leave me a comment below to let me know your thoughts about the Funeral Manager Secrets’ Strategic Thinking Program. If you have any QUESTIONS about the program after watching this video, make sure you ask them in your comment or email me at hep@funeralfuturist.com - I want to make sure I answer all of them by Monday!
PRESS THE PLAY BUTTON IN THE MIDDLE OF THE SCREEN
Thank you for watching the video, if you are ready to register >>>
Please let me know if you have any comments or questions!
…Hep
PS: If you know any other funeral professionals that could benefit from this program, please send them to www.FuneralManagerSecrets.com so that they can benefit from all of the great information. Thanks.
The Strategic Thinking program is Closed!
Topics: Program | No Comments »
Handling Price Shoppers is Easier When You Differentiate Yourself
By Hep | August 6, 2008
Mike Kubasak was on fire! Not because of being a Cremation Guru, but sharing his ideas and experience with how to deal with price shoppers. Mike and I chatted about how you can communicate value - not just price - once you are able to differentiate yourself from your competition.
Listen to the replay here:
Mike Kubasak - Kubasak & Associates Inc.
www.Kubasak.com
Funeral Manager Secrets - Strategic Thinking - Released Monday, August 12, 2008
Course Details:
- 4 Module Course, taking you step by step through the strategic analysis process
- complete details are now released - Strategic Thinking Program Revealed
Please leave your comments and thoughts in the space provided below - let us know what you thought of the teleseminar…
The Strategic Thinking program is Closed!
Topics: Interviews, Training | 2 Comments »
Business Mindset for Funeral Service
By Hep | August 4, 2008
What a great 86 minute conversation with Nancy Lohman and Todd Van Beck! I feel we shared some great insights into adapting to the changing trends and opportunities in funeral service. It is an exciting time to be in funeral service and by having a business mindset you can identify opportunities and incorporate them into your plan.
Listen to the replay here:
Strategic Planning & Other Resources
ICCFA Fall Management Conference - October 22-25, 2008, Naples, Florida
Registration Information visit or call:
- www.ICCFA.com
- ICCFA Office: 1-800-645-7700
- Ritz-Carlton Naples: 1-888-856-4380
MBA for Funeral Services - University of Barcelona (Spain) - Fall 2008
Registration & Information:
- visit www.FuneralMBA.com to request more information and get your name on the list
(there are less than 20 spots available - get on the list today)
Funeral Manager Secrets - Strategic Thinking - Released Monday, August 12, 2008
Course Details:
- 4 Module Course, taking you step by step through the strategic analysis process
- complete details are now released - Strategic Thinking Program Revealed
Please leave your comments and thoughts in the space provided below - let us know what you thought of the teleseminar…
The Strategic Thinking program is Closed!
Topics: Interviews | 2 Comments »
Having a Business Mindset Teleseminar Week
By Hep | August 2, 2008
During the week of August 4th to August 8th, I will be hosting a series of free teleseminars focusing on the importance of taking a business approach to help deal with all of the issues that owners and managers in funeral service face today.
Session 1: “Having a Business Mindset for Funeral Service”
I will be hosting Nancy Lohman and Todd Van Beck as they will share their insights into why it is important for owners and managers to think strategically and have a business mindset to face the
challenges of Funeral Service today.
Monday, August 4, 2008 at 2:00 pm Eastern / 11:00 am Pacific
Dial In: 419-400-0203 Passcode: 585992#
OR Listen via Streaming audio at:
www.FuneralManagerSecrets.com/business-mindset
Session 2: “Handling Price Shoppers is Easier When You Differentiate Yourself”
I will be hosting Mike Kubasak as he shares his experiences with Price Shoppers, how to handle them, and how to win them over without lowering your price.
Wednesday, August 6, 2008 at 2:00 PM Eastern / 11:00 am Pacific
Dial In: 419-400-0203 Passcode: 585992#
OR Listen via Streaming audio at:
www.FuneralManagerSecrets.com/price-shoppers
Session 3: “Increase the Value of Your Firm with Strategic Mindset”
I will be joined by Bill Bischoff of Johnson Consulting Group who will share his experiences in creating strategic plans as well as why having a strategic plan can increase the value of your firm.
Thursday, August 7, 2008 at 2:00 PM Eastern / 11:00 am Pacific
Dial In: 419-400-0203 Passcode: 585992#
OR Listen via Streaming audio at:
www.FuneralManagerSecrets.com/increase-value
The Strategic Thinking program is Closed!
Topics: Training | No Comments »
Brainstorming about Strategic Alliances
By Hep | July 22, 2008
This is a two part segment. As a warm-up, I am going to share with you a video clip of my keynote address at the Oregon Funeral Directors Association annual convention where we are discussing forming strategic alliances. After that, you can follow along a sample brainstorming session where I use Mind Maps to highlight suggestions for creating strategic alliances.
Live Presentation - OFDA Annual Convention Keynote
The folks at Oregon were great hosts and we had some great conversations about the future of funeral service throughout the weekend.
Strategic Alliance Brainstorm using Mind Maps
Please leave your comments or questions below. Better yet, share who you have made strategic alliances with…
The Strategic Thinking program is Closed!
Topics: Training | 1 Comment »
Free “Revenue Per Call” Calculator
By Hep | July 9, 2008
How many dollars do you gain or lose when you have you have a price shopper on the telephone - and they decide to go to you - or your competitor.
I have created a free, “Revenue Per Call” calculator in Microsoft Excel for you. By adding in just 3 figures:
- your fixed expense (monthly overhead)
- your variable costs per call
- your average funeral value
you will clearly see your break-even number of calls per month and how much each call adds to (or lost calls take away from) your bottom line.
Note: This tool is for illustration purposes only and is intended to give you a quick picture of the value of each call. Watch the demonstration video to see how it works.
Please share your thoughts in the comment field below.
DOWNLOAD YOUR FREE COPY HERE
“REVENUE PER CALL CALCULATOR”
(right-click and “Save Target As”)
Let me know how the Calculator worked for you! Also, if there are other topics that you would like me to cover relating to the strategic analysis of your funeral home or cemetery - leave a comment or send me an email!
Don’t forget to leave a comment below - I would love to hear your thoughts!
The Strategic Thinking program is Closed!
Topics: Training | 3 Comments »
Applying the Analysis: Maximize Your Value Chain
By Hep | July 2, 2008
In the second video installment that I have created for you, I tackle the topic of Value Chain analysis. Value Chain is a business term that is used to identify all of the activities that take to produce a product and get it to market or in our case, from receiving the first call to the final disposition. You can then examine each activity in the process and see how to create more value or at least manage it better to reduce expenses.
In layman’s term: to run a tighter ship and see if there are other opportunities that are related to the services that you are offering and integrate them into your offerings.
In this 8 1/2 minute video, you will see how you can examine your processes and look at areas for vertical or horizontal integration.
Please share your thoughts in the comment field below.
I hope that you enjoyed the video. There are still more to come - the next one will be Forming Strategic Alliances.
Please let me know if there are other topics that you would like me to cover relating to the strategic analysis of your funeral home or cemetery.
Don’t forget to leave a comment below - I would love to hear your thoughts!
The Strategic Thinking program is Closed!
Topics: Training | No Comments »
Applying the Analysis: How to Differentiate
By Hep | June 30, 2008
This is the first is a series of videos that will show you how you can differentiate your firm from your competition. Being able to communicate your difference, your uniqueness, your value, will allow you to separate yourself from your competition.
This 9:00 minute video will show how findings from your Environmental Scan, your Competitive Forces Analysis, and your SWOT Analysis, can be used as the foundation structure your Strengths and Differences and convey them to your client families.
Please share your thoughts in the comment field below.
I hope that you enjoyed the video. There will be more coming soon - the next one will be How to Maximize Your Value Chain.
Please let me know if there are other topics that you would like me to cover relating to the strategic analysis of your funeral home or cemetery.
Don’t forget to leave a comment below - I would love to hear your thoughts!
. . . Hep
The Strategic Thinking program is Closed!
Topics: Training | 1 Comment »